Read: Genesis 28:10-17

For I will not leave you until I have done what I have promised you. (v. 15)

The key concept in the world of marketing is the idea of a “brand.” Brands, marketers say, are more than just recognizable product names. Brands ultimately are promises. Consumers have expectations, and we become loyal to those brands that reliably keep their promises. Think of the best-known brands like Apple, McDonald’s, or Toyota. All of those names mean something to us, and we have expectations of price, quality, and service from each. Brands succeed because they keep their implicit promises.

God has been making and keeping promises for thousands of years. “I will not leave you” (and its expanded version “I will never leave you nor forsake you,” Heb. 13:5) is perhaps God’s strongest promise. It was made first to Jacob in the book of Genesis but is repeated several times throughout the Bible. In one way or another, this promise recurs in the books of Deuteronomy, Joshua, Kings, Chronicles, Psalms, Isaiah, Haggai, Romans, Hebrews, and more. These promises aren’t just for the people in the Bible. They are for you and me.

Jacob declares, “Surely the Lord is in this place, and I did not know it” (Gen. 28:16). There is no place we can go and no emotional state we can get into where God abandons us. When Paul says that nothing can separate us from the love of God in Jesus Christ (Rom. 8:38-39), he means it. This is a trustworthy promise. —Jeff Munroe

Prayer: Thank you for keeping your promises.

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