While many industries confess to struggling during times of economic downturn, the identity management industry, a trade emerging from the realities of the Internet Age, is one gaining business regardless. As one company notes in its mission statement, they began with the realization that “the line dividing people’s ‘online’ lives from their ‘offline’ personal and professional lives was eroding, and quickly.”(1) While the notion of anonymity or the felt safety of a social network lures users into online disinhibition, reputations are forged in a very public domain. And, as many have discovered, this can come back to haunt them—long after posted pictures are distant memories. In a survey taken in 2006, one in ten hiring managers admitted rejecting candidates because of things they discovered about them on the Internet. With the increasing popularity of social networks, personal video sites, and blogs, today that ratio is now one in two. Hence the need for identity managers—who scour the Internet with an individual’s reputation in mind and scrub websites of image-damaging material—grows almost as quickly as a high-schooler’s Facebook page.

With the boom of the reputation business in mind, I wonder how identity managers might have attempted to deal with the social repute of Jesus. Among officials, politicians, and soldiers, his reputation as a political nightmare and agitator of the people preceded him. Among the religious leaders, his reputation was securely forged by the scandal and outrage of his messianic claims. Beyond these reputations, the most common accusations of his personal depravity had to do with the company he kept, the Sabbath he broke, the food and drink he enjoyed. In two different gospels, Jesus remarks on his reputation as a glutton. “[T]he Son of Man has come eating and drinking, and you say, ‘Look, a glutton and a drunkard, a friend of tax-collectors and sinners!’”(2) In fact, if you were to remove the accounts of his meals or conversations with members of society’s worst, or his parables that incorporated these untouchables, there would be very little left of Matthew, Mark, Luke, or John. According to etiquette books and accepted social norms, both from the first century and the twenty-first, the reputation of Jesus leaves much to be desired.

Ironically, the reputation of those Jesus left behind does not resemble his reputation much at all. Writing in 1949 with both humor and lament, Dorothy Sayers describes the differences: “For nineteen and a half centuries, the Christian churches have labored, not without success, to remove this unfortunate impression made by their Lord and Master. They have hustled the Magdalens from the communion table, founded total abstinence societies in the name of him who made the water wine, and added improvements of their own, such as various bans and anathemas upon dancing and theatergoing….[F]eeling that the original commandment ‘thou shalt not work’ was rather half hearted, [they] have added to it a new commandment, ‘thou shalt not play.”(3) Her observations have a ring of both comedy and tragedy. The impression Christians often give the world is that Christianity comes with an oddly restricted understanding of words such as “virtue,” “morality,” “faithfulness,” and “goodness.” Curiously, this reputation is far more similar to the law-abiding religion of which Jesus had nothing nice to say. “Woe to you, hypocrites! For you lock people out of the kingdom of heaven” (Matthew 23:23).

When the apostle Paul described the kind of fruit that will flourish in the life of one who follows Jesus, he was not giving the church a checklist or a rigid code like the religious law from which he himself was freed.(4) He was describing the kinds of reputations that emerge precisely when following this friend of tax-collectors and sinners, the drunkard, the Sabbath-breaker: the vicariously human Son of God. This is no mere niceness, an unfeeling, unthinking social obligation to keep the status quo. Jesus loved the broken, discarded people around him to a social fault. He was patient and kind, joyful and peaceful in ways that made the world completely uncomfortable. He was also radical and intense and unsettling in ways that made the religious leaders and others in power completely uncomfortable. His disruptive qualities of goodness and faithfulness were not badges that made it seem permissible to exclude others for their lack of virtue. His unfathomable love for God and self-control did not lead him to condemn the world around him or to isolate himself in disgust of their immorality; rather, it moved him to walk to his death for the sake of all.

There are no doubt pockets of the world where the reputation of the church lines up with that of its founder and their presence offers the world a disruptive, countercultural gift. The prophets and identity managers of the church today pray for more of this. Until then, in a world deciphering questions of reputation like “What does it mean to be socially reputable?” or “What is the best way to distinguish oneself?” perhaps we might ask instead, “Who was this human Christ?”

Jill Carattini is managing editor of A Slice of Infinity at Ravi Zacharias International Ministries in Atlanta, Georgia.

(1) From the website ReputationDefender.com/company accessed Jan 15, 2009.

(2) Luke 7:34, Matthew 11:19.

(3) Dorothy Sayers, “Christian morality” in The Whimsical Christian (New York: Macmillan, 1987), 151-152.

(4) “The fruit of the Spirit is love, joy, peace, patience, kindness, generosity, faithfulness, gentleness, and self-control” (Galatians 5:22-23).