Target recently lost $10 billion in market valuation over ten days as its Pride-themed clothing line for children provoked a massive backlash. Nonetheless, CEO Brian Cornell has defended his company’s LGBTQ advocacy: “It’s helping us drive sales, it’s building greater engagement with both our teams and our guests, and those are just the right things for our business today.”

Target is not the only retailer making such headlines: Kohl’s is now selling Pride clothing for three-month-olds. The retailer is also marketing a children’s shirt with the words, “Ask me my pronouns.” Critics are calling for shoppers to boycott the retailer.

As Pride month begins this Thursday, these stories raise an important question: Should Christians boycott “woke” companies?

Are we to be culture warriors?

We can begin by identifying what not to do.

Target reports that since introducing this year’s Pride collection, “we’ve experienced threats impacting our team members’ sense of safety and well-being while at work.” The retailer is therefore “removing items that have been at the center of the most significant confrontational behavior.” Clearly, any threat to stores, employees, or others violates the biblical command to love our neighbor as ourselves (Matthew 22:39).

Demeaning people, whatever their sexual orientation, gender identity, or support for “woke” policies, likewise violates the biblical command to relate to others “with all humility and gentleness, with patience, bearing with one another in love” (Ephesians 4:2). We are not permitted to say about someone what we would not first say to them (cf. Matthew 18:15). We are to “put away all malice and all deceit and hypocrisy and envy and all slander” (1 Peter 2:1).

In short, we are not to be culture warriors doing battle with those with whom we disagree. Such antagonism hurts those we are called to help and reinforces the narrative of “hate speech” so often associated with evangelical biblical morality.

When I served as a college missionary in East Malaysia, those I sought to reach were not my enemies. To the contrary, they were people for whom Jesus died who deserved to know the One I knew. I was simply a beggar helping other beggars find bread.

In the same way, in cultural conflicts, our opponents are not our enemies. Satan is the enemy; those who reject biblical truth are his victims: “The god of this world has blinded the minds of the unbelievers, to keep them from seeing the light of the gospel of the glory of Christ” (2 Corinthians 4:4). Consequently, “the natural person does not accept the things of the Spirit of God, for they are folly to him, and he is not able to understand them because they are spiritually discerned” (1 Corinthians 2:14).

This is why “speaking the truth in love” should be our daily aspiration and mantra (Ephesians 4:15). Rather than fighting our opponents as cultural warriors, we should love them as cultural missionaries sharing God’s word and grace in the place and time he has assigned to us.

Voting with our dollars

In The World: A Family History of Humanity, Simon Sebag Montefiore observed, “History is made by the interplay of ideas, institutions, and geopolitics. When they come together in felicitous conjunction, great changes happen.” Note the order: ideas change institutions, which change geopolitics, which change the world. John F. Kennedy was right: “A man may die, nations may rise and fall, but an idea lives on.”

To win the battle for minds in the context of “woke” capitalism, we must stay so close to Jesus that his Spirit can guide us and speak to and through us (cf. Matthew 10:20). Charles Spurgeon observed: “The first thing for our soul’s health, the first thing for his glory, and the first thing for our own usefulness, is to keep ourselves in perpetual communion with the Lord Jesus, and to see that the vital spirituality of our religion is maintained over and above everything else in the world.”

Then, as Jesus leads us, we are to use our possessions in ways that honor him and support biblical morality (cf. Colossians 3:23). In a democracy, we vote with our ballots. In a capitalistic economy, we vote with our dollars.

Target’s CEO was clear: his company’s LGBTQ advocacy has been “helping us drive sales,” at least until recently. The bottom line with for-profit companies is profits. Supporting companies that advocate unbiblical immorality will only encourage such advocacy. Supporting businesses that stand for biblical truth, such as campaigns to support Chick-fil-A after its CEO affirmed biblical marriage, sends similar signals in a positive way.

“The chief danger that confronts the coming century”

I am not writing today to support any particular boycotts or other economic actions against any particular companies. I will leave such decisions to you as the Spirit leads you. But I am advocating a biblical worldview that includes our use of personal finances as we declare and defend biblical morality (2 Timothy 4:2; 1 Peter 3:15–16).

This is one way we join God at work in our broken world. The stakes could not be higher.

William Booth, the founder of the Salvation Army, died in 1912. Consider his prophetic prediction for the twentieth century: “The chief danger that confronts the coming century will be religion without the Holy Ghost, Christianity without Christ, forgiveness without repentance, salvation without regeneration, politics without God, heaven without hell.” Has his warning come to pass?

Lest discouragement win the day, let’s close with Edward Everett Hale’s injunction: “I am only one, but I am one. I can’t do everything, but I can do something. The something I ought to do, I can do. And by the grace of God, I will.”

What is the “something” you “ought to do” today?

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President Joe Biden and House Speaker Kevin McCarthy (R., Calif.) announced last night that they have reached an agreement to raise the nation’s borrowing limit. Congressional votes on the deal could come as early as Wednesday in the House, but critics on both sides are already lambasting it. In the midst of our bitterly divisive partisan environment, it’s worth remembering on this Memorial Day the true purpose of government and the heroes who paid the ultimate price to fulfill that purpose.

“We don’t know them all, but we owe them all”

In Mere Christianity, C. S. Lewis wrote: “It is easy to think the State has a lot of different objects—military, political, economic, and what not. But in a way things are much simpler than that. The State exists simply to promote and to protect the ordinary happiness of human beings in this life.

“A husband and wife chatting over a fire, a couple of friends having a game of darts in a pub, a man reading a book in his own room or digging in his own garden—that is what the State is there for. And unless they are helping to increase and prolong such moments, all the laws, parliaments, armies, courts, police, economics, etc., are simply a waste of time.”

As I write this Daily Article today in security and freedom, I am grateful for the 1.1 million men and women who died “to promote and to protect” such “ordinary happiness.” Each of them illustrates the wisdom of Thucydides: “The secret of happiness is freedom, and the secret of freedom, courage.”

It has been well stated: “We don’t know them all, but we owe them all.”

On days like today, I often tell the story of meeting a veteran of the war in Iraq whose face and hands had been disfigured by an IED. When I thanked him for his great sacrifice, he looked me in the eye and said, “The best way you can thank us for our service is to make America a nation worth dying for.”

How can you and I do that today?

“The breaches of the city of David were many”

In the Old Testament era, cities were largely responsible for their own defenses. When enemies advanced, they needed to protect their water sources and fortify their walls.

For example, Isaiah 22 depicts Jerusalem in a time of war when “the breaches of the city of David were many” (v. 9a). Consequently, “You collected the waters of the lower pool, and you counted the houses of Jerusalem, and you broke down the houses to fortify the wall. You made a reservoir between the two walls for the water of the old pool” (vv. 9b–11a).

This was a conventional strategy in wartime. However, “you did not look to him who did it, or see him who planned it long ago” (v. 11b). It was God who made Jerusalem strong under King David and protected the nation against Assyrian aggression when King Hezekiah turned to him for help (2 Kings 19:14–36).

Now, however, the nation had rejected God’s call to repentance: “In that day the Lord Gᴏᴅ of hosts called for weeping and mourning, for baldness and wearing sackcloth; and behold, joy and gladness, killing oxen and slaughtering sheep, eating flesh and drinking wine. ‘Let us eat and drink, for tomorrow we die’” (Isaiah 22:12–13). The prophet responded to such blatant disobedience: “The Lᴏʀᴅ of hosts has revealed himself in my ears: ‘Surely this iniquity will not be atoned for you until you die,’ says the Lord Gᴏᴅ of hosts” (v. 14).

And so it was that Jerusalem, which withstood the mighty Assyrian army with God’s help, fell to the Babylonians. Their temple was destroyed and their people enslaved (2 Kings 25:1–21).

Three biblical responses

Every word of Scripture is relevant beyond its immediate setting (Romans 15:4). What can we learn from ancient Jerusalem on this Memorial Day?

One: A nation must never presume that past victories or present prosperity insulate us from future judgment.

Scripture warns: “It is time for judgment to begin at the household of God; and if it begins with us, what will be the outcome for those who do not obey the gospel of God?” (1 Peter 4:17).

Two: The best way to honor those who served our country sacrificially is to emulate their example in serving our Lord and our nation.

Samuel’s word to his people is God’s word to us: “Fear the Lᴏʀᴅ and serve him faithfully with all your heart. For consider what great things he has done for you” (1 Samuel 12:24).

Three: Our best service to our nation is to pray and work for spiritual and moral awakening.

First, we pray: “Restore our fortunes, O Lᴏʀᴅ, like streams in the Negeb!” (Psalm 126:4). Then we work: “Those who sow in tears shall reap with shouts of joy. He who goes out weeping, bearing the seed for sowing, shall come home with shouts of joy, bringing his sheaves with him” (vv. 5–6).

How will you sow the seeds of spiritual renewal through your intercession and witness?

“He loves his country best”

Yesterday was Pentecost Sunday, that day when the collective church remembers with gratitude the empowering work of God’s Spirit that birthed the mightiest spiritual movement in human history (Acts 2).

We need the miracle of Pentecost every day. When you and I are “filled” and empowered by the Spirit (Ephesians 5:18), God makes us like his Son (Romans 8:29) and uses us as salt and light to transform our culture (Matthew 5:13–16). Such a movement is America’s greatest need and her greatest hope.

Robert G. Ingersoll noted, “He loves his country best who strives to make it best.”

How much do you love your country today?

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