Avengers: Endgame won’t be released until April 26, but it broke the internet yesterday.
Six hours after tickets went on sale, the film had already surpassed the number of ticket sales in the first twenty-four hours for the previous record holder, Star Wars: The Force Awakens. Both AMC and Fandango experienced crashes that kept fans from buying tickets. “I have never seen anything like this,” tweeted Fandango’s managing editor.
Why is the latest Avengers film already such a phenomenon?
One answer is that the movie is billed as “Marvel Studios’ grand conclusion to twenty-two films” in the franchise. Fans who have watched the others are obviously compelled to watch the series end.
But the larger story here is that we are a culture in dire need of heroes.
Movie critic Erin Free wrote in 2016, “Whether it’s random terrorist attacks, over-population, rising crime rates, the threat of financial collapse, the mental hangover of the Global Financial Crisis, prejudice, ignorance, infectious killer viruses, or just traffic congestion, our world is on a constant knife edge. And in troubled times, people enjoy escapism, and perhaps secretly wish that there were superheroes around to hose down all the horrors of the world.”
Since Free published his article, twelve more superhero movies have appeared in theaters.
Clearly, our need for heroes is not declining.
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