“Take fast hold of instruction; let her not go; keep her; for she is thy life.” (Proverbs 4:13)
Pretend you have invented something very special. It took a very long time for you to design, and it is very useful. Let’s say you call it a “Jillipy-Bop.” The Jillipy-Bop is so special and useful that all your friends tell you they want a Jillipy-Bop of their own! Your parents are so impressed with the Jillipy-Bop that they help you get your Jillipy-Bop patented, mass-produced, and marketed. A store in your hometown has agreed to sell your Jillipy-Bops, and you are now in business!
However, your Jillipy-Bops each come with some small parts that the buyer must put together before it works. You must put a set of instructions in every Jillipy-Bop box. You write up the instructions and ship out the boxed Jillipy-Bops. The instructions you wrote up are very simple, so you are sure that no one will have trouble putting your invention together if they follow the instructions.
But soon you receive a letter from a customer that has a problem with his Jillipy-Bop. “This thing doesn’t work!” the customer writes. “I want my money back!” This customer includes his name, address and telephone number, so your parents tell you that, as a businessman, it would be wise if you call and try to find out what happened.
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