On a recent visit to my local grocery superstore it hit me. I was standing in an aisle with over thirty types of orange juice and I couldn’t make up my mind about which kind I should buy. Pulp-free or extra-pulp? Added vitamin D plus calcium or anti-oxidant plus? No sugar or low-sugar? Low-acid or heart-healthy and fiber-rich? It didn’t occur to me to ask why there were this many varieties of orange juice.
The reality of an abundance of choices doesn’t just hit me as I stand in the grocery store. It pervades my reality. At the food court in the mall, or in the sporting goods store, or the electronics store, or while on the internet, the abundance of choices overwhelms me and I am paralyzed to choose. Especially during November and December when holiday buying becomes the dominant theme, I find myself numbed by choice. More often than I care to admit, once I do decide, I am less satisfied with what I choose. In the back of my mind swirl all the other options. Did I make the right decision or buy the right gift? The question plagues me and steals all of the joy of having been able to make a choice in the first place.
Author and psychologist Barry Schwartz argues that too many choices often have a negative impact:
“All of this choice has two effects, two negative effects on people. One effect, paradoxically, is that it produces paralysis, rather than liberation. With so many options to choose from, people find it very difficult to choose at all. The second effect is that even if we manage to overcome the paralysis and make a choice, we end up less satisfied with the result of the choice than we would be if we had fewer options to choose from.”(1)
It is not hard to understand that the more options there are, the easier it is to regret anything that is disappointing about the option that you chose. Schwartz suggests that this is because the multiplicity of choices heightens our expectations. When there are not as many options human expectation is mediated. But when there are endless options, our expectations become heightened. The more heightened the expectation the more inevitable the disappointment.(2) Perhaps this is why many travelers to poorer nations are surprised to find so much more happiness and contentment among people who have so little.
Continue reading Ravi Zacharias Ministry – A Different Choice