There is something about a smart phone that subtly (and not so subtly) conveys the notion that we are important. With three missed calls, 18 unread e-mails, and 32 notifications between twitter, facebook, instagram, we are pelted with the enticing idea: “Someone needs my attention!” The immediate ring, buzz, or pop-up note proclaiming the arrival of these new messages is somehow complimentary, even as it demands our attention—”Check now! Something somewhere is happening!”
The language of technology seems to further our sense of importance by bidding us to claim and personalize these worlds. I am only one click away from “my documents,” “my calendar,” “my favorites,” “my music,” “my pictures,” and “my shopping cart.” Anthropologist Thomas de Zengotita calls it “MeWorld.” In a book that examines the ways in which the world of media shapes our lives, de Zengotita portrays the technologically advanced, media-saturated West as a world filled with millions of individual “flattered selves,” each living in its own insulated, personalized world.(1) He believes the narcissism that comes from living in MeWorld has been fashioned and is constantly being fed by media representations in all areas of our lives, from those private self-representations that purport us the star to public advertisements, television, and magazines that ever address us personally.
Continue reading Ravi Zacharias Ministry – The Flattered Selfies of MeWorld