Every year Time magazine publishes its list of the world’s one hundred most influential people.(1) Of these “influencers” the magazine’s editorial staff groups them into categories of influence—from leaders and revolutionaries to builders and titans, from artists and entertainers to heroes and icons, scientists and thinkers. Interestingly enough, the magazine even includes those whose influence is deemed wholly negative. Past and present ‘honorees’ included Bernard Madoff, who stole a reported sixty billion dollars from investors and bankrupted many charitable organizations; Joaquin Guzman, the Mexican druglord behind the horrific violence that has claimed well-over fifteen thousand lives in his home country and abroad; and Abubakar Shekau, the leader of Boko Haram that has killed ten thousand people in Nigeria and neighboring countries.(2)
Defining influence seems a tricky business and the editors of Time admit this: “What is influence and how can we possibly compare the influence of an underworld druglord, for example, with a heroic 21 year old soldier who saved his company of Marines while he almost bled to death?”(3) The etymology of the word gives us some understanding of its use and of this kind of comparison. Originally, the word was used as an astrological term, denoting “streaming ethereal power from the stars acting upon the character or destiny of men.”(4) Ultimately, influence is a force or substance flowing from someone or something, which moves the heart or actions of someone else—whether for good or for evil.